Email Less People to Sell More Stuff. Starting With the Very Next Email You Send.
Immediately Increase Open Rates, Train Inboxes to Want You, and Uncover the Actual Buyers Already in your List using the "Hidden Goldmine Email Segment"
You're emailing too many people to actually make sales. I have a short video and an easy-to-follow guide that will show you exactly what to click inside your email platform to fix that.
Your Email List Isn't Dead. You're Just Talking to the Wrong People.
There's a segment hiding inside your email list right now that's ready to open, click, and buy, and you don't know where to find them.
Here's what's wild about that.
Most business owners think email performance comes down to better subject lines, more consistent sending, or finding the magic words that finally make people care. And sure, those things matter. But there's a lever underneath all of it that almost nobody touches, and it's the one that makes everything else work.
You're just talking to the wrong people. Learning how to break up your list (aka "segment") allows you to find actual buyers.
These are the same methods high-performing email marketers use to consistently pull revenue from "small" lists that most people would write off as dead.
But with a unique twist that lets you set it up in under five minutes inside whatever email platform you're already using, and see higher open rates on your very next send.
This takes less than 5 minutes to implement. Give me the next 5 to explain it.
Here's What's Actually Happening to Your Email Marketing
You've got a list. You've got an email platform. You sit down, write something you feel pretty good about (or don't), hit send to everyone, and then… you watch the open rate trickle in.
Twenty percent if you're lucky. Maybe fifteen. Maybe less.
And the worst part? You start doing what every frustrated email sender does.
You blame yourself.
Maybe my content isn't good enough.
Maybe my niche is too competitive.
Maybe people just don't read emails anymore.
ChatGPT’s subject lines just AREN’T WORKING! (Ok this one, you’re right on)
So you try harder. You spend more time on subject lines. You rewrite your emails three times before sending. You sign up for another copywriting course. You wonder if you should just post on Instagram instead.
But here's what nobody told you: the problem isn't your content. It's your segmentation.
Right now, inside your email list, there are subscribers who haven't opened a single email in six, nine, maybe twelve months. They are dead weight. And every time you send to them, email platforms like Gmail and Outlook look at how many people didn't open your email and (rudely) decide your next one deserves to go to the promotions tab. Or the spam folder.
Here's what you might find in your list once you know how to identify the wrong people. These are "dead weight" subscribers that are dragging down your email performance:
You're not losing because you're a bad writer.
You're losing because you're sending to the wrong people.
You're emailing people who stopped caring in 2022 in the same send as people who opened your last three emails and are basically waiting for you to pitch them something.
The buyers are there, you just need to know where to find them and exactly what to say to them.
The Hidden Goldmine Segment will show you exactly that.
Without using the Hidden Goldmine Segment, you'll keep watching your open rates slowly sink — even if you're sending great content.
Without fixing this, you'll keep second-guessing your writing instead of fixing the actual problem.
Even if you have a big list, it doesn't matter — because a big unmanaged list doesn't outperform a small engaged one. It just makes you feel better until the numbers tell you otherwise.
Here's the Thing Nobody Talks About
There's a simple method that email professionals use to extract their most engaged subscribers and put them in their own segment.
And the second you start sending to that segment instead of your entire list?
Your open rates go up. Not eventually. Not after months of nurturing. On your very next send.
Because you're no longer dragging your best subscribers down with the people who haven't opened since they signed up for your freebie and immediately forgot you existed.
There are four steps that separate a low-sales list from a high-sales list (taught in the Hidden Goldmine Method):
Step 1: Stop Burying the Gold — discover the one sending habit that's working against you every time you hit send
Step 2: Map Your Mine — identify the exact group of subscribers who are already ready to buy
Step 3: Know Your Gold — learn how to talk to them in a way that builds trust and reveals exactly what they want from you
Step 4: Widen the Mine — This is stuff you’d actually find in a full-blown email marketing course and it’s probably the most tactical part of the training. Learn how to slowly go back to emailing more of your list, without losing the gains you just built.
These steps let you turn a "dead" list into a focused, responsive group of people who are actually paying attention — and actually ready to buy. And I’ll walk you through all four inside The Hidden Goldmine Email Segment Method.
Here's what lists usually look like before segmentation. Low to no clicks, barely any opens, and zero revenue.
Here's what lists look like after spending 5 minutes applying the Goldmine Method. Clicks, opens, and revenue.
Let Me Tell You Who I Am and Why I'm Telling You This
My name is Michelle Esau. I am a copywriter and email strategist.
For the past several years I've been working with real business owners — coaches, course creators, service providers, product sellers — who all had one thing in common: they were frustrated their emails weren't performing.
If you're anything like the clients I work with, you've probably stared at a low open rate and felt that familiar little gut punch. That combination of confusion and self-doubt that whispers maybe I'm just not good at this.
Here's what I kept seeing, over and over again:
Business owners with decent lists, decent content, and genuine value to offer — completely tanking their own results without realizing it. They'd blame their niche. They'd blame their audience. They'd blame the algorithm.
But the real problem? They were emailing everyone. Including the hundreds (or thousands) of people who hadn't opened a single email in months.
I Was Fixing This for Clients and Charging for It
Every time I'd onboard a new client, this was one of the first things I'd address. We'd go into their email platform, extract their most engaged subscribers, and build what I now call the Goldmine Segment.
The setup took less than five minutes.
The results showed up on the very next send.
Open rates would jump. Replies would come in. And suddenly, the business owner who'd been convinced their list was dead would realize their list wasn't the problem — their sending strategy was.
At some point I looked at this and thought: this is simple enough that I shouldn't need to be in the room for it to happen.
So I packaged it up. A simple video training. A no-fluff PDF guide. Click-by-click instructions for the most commonly used email platforms. Five email templates built specifically for your newly isolated goldmine segment — complete with real examples and AI prompts so you know exactly what to say to your most engaged subscribers.
Because here's the thing: isolating your goldmine segment is just the first domino. Once it falls, everything else in your email strategy starts performing better too.
And inside, I'll show you exactly when and how to expand beyond that first segment. We start with 14 days, but we don’t stop there.
You Could Figure This Out Yourself
You could spend weeks digging through email marketing blogs, watching YouTube tutorials, reading deliverability guides, testing different list management strategies, and slowly piecing together why your open rates are dropping.
I did that work. I tested these methods with real clients across real platforms. I figured out which segmentation strategies actually move the needle versus which ones just sound good in theory.
And I made the mistakes — so you don't have to.
Or You Can Get the Whole Thing for $7 and Implement It Today
The Hidden Goldmine Email Segment condenses everything into a 19 minute video training and a guide you can read in one sitting — and take action on before your next email send.
No fluff. No theory. No "well it depends on your situation."
Just the exact strategy, the exact steps, and the exact templates.
You can use this even if:
You've never intentionally segmented your list before
You have a small list
You're not tech-savvy (the click-by-click instructions exist specifically for you)
You've already tried "fixing" your emails and nothing worked
You've been blaming your content for results that were never about your content
Here Are 5 Things You'll Discover Inside
1. The exact 14-day rule that separates your buyers-in-waiting from the subscribers dragging your deliverability into the ground — and why this specific window is the sweet spot (not 30 days, not 7 days, 14)
2. The platform-by-platform setup guide that walks you click-by-click through building your Goldmine Segment inside the most popular email tools — no guessing, no Googling, no accidentally deleting your list
3. Five email templates built specifically for your Goldmine Segment — the kinds of emails that generate replies, build real trust, and convert readers into buyers (these aren't generic templates, they're written for the most engaged, warm subscribers you have)
4. How email performance actually works — and why sending to the wrong people doesn't just waste your time, it actively destroys your ability to reach the right ones (this one insight changes how you think about every send you make from here forward)
5. The open rate benchmark that tells you when to expand your segment — and exactly how to do it without losing the performance gains you just built (14 days is where you start, not where you stay)
Here's the Deal
I built this to be the most accessible version of a strategy I was charging clients for.
There’s no junk, no "47-step framework" nonsense. You get a 19 minute video you can listen to on a walk, and a guide you can easily read in one sitting. Then you go set up your Goldmine Segment — which takes under five minutes — and you send your next email to that segment. The first email will take you less than 4 minutes to customize.
That's it. That's the whole thing.
Don't let the size fool you.
This is short on purpose. Hundreds of hours of client work, testing, and real-world results went into distilling this down to the only parts that actually matter. It's not small because the strategy is weak. It's small because I respect your time enough not to pad it with 47 pages of filler.
It truly is one simple shift that can change what happens every single time you hit send.
Don't Do What I've Watched Dozens of Business Owners Do
Don't spend another six months blaming your content.
Don't hire a copywriter to fix emails that have a deliverability problem, not a writing problem.
Don't keep sending to your entire list and wondering why engagement keeps dropping while simultaneously training email platforms to distrust you.
I've watched smart, capable business owners waste months on the wrong fix because nobody pointed them to this lever first.
You can get this done-for-you strategy, bundled into a short video and an easy-to-follow guide, without any of that wasted time.
It's $7.
For today — and honestly until I decide otherwise — you can get the entire Hidden Goldmine Email Segment (including 5 winning email templates) for just $7.
That is not a typo. There's no upsell hiding behind that number where the "real” results require another $297. This is the product. For $7.
Still Not Sure $7 Is Worth It?
Fair enough. Let me give you a few more reasons to stop hovering over the back button.
Here's what's waiting for you inside:
The reason your open rates are dropping that has nothing to do with your subject lines, and why fixing this one thing improves every metric in your email account almost automatically
The psychological reason your most engaged subscribers are ready to buy right now — and the exact type of email that converts them without feeling pushy or salesy
Why most business owners are accidentally training Gmail to send their emails to the promotions tab — and the five-minute fix that starts reversing the damage immediately
The five email templates that make your goldmine segment feel like you're reading their mind — including one that gives readers an "it's me" moment that builds more trust in a single send than months of generic content, one that makes you look like you have access to insider information your readers are dying to get their hands on, and one that teaches you how to turn your own everyday stories into emails that actually sell. These are emails I’ve tested with real clients, with open rates as high as 80%.
Why Is It Only $7?
Because the goal isn't to make a killing on this product.
The goal is to get this strategy into the hands of as many business owners as possible — because once you see what happens to your open rates on your very next send, you'll understand why good email strategy is worth investing in.
So yes, I want to help you further with your email. But I want you to get this easy win, first.
But that's later. Right now, $7 gets you the thing that changes what happens every time you hit send.
This isn't a dumbed-down version of something bigger. It's the exact strategy. Packaged to be as fast and frictionless to implement as possible.
If You Want Higher Open Rates on Your Very Next Send…
If you want to stop second-guessing your content and start emailing with actual confidence…
If you want to build the kind of engaged, responsive subscriber base that actually converts to sales…
Then this is the most obvious $7 you'll ever spend on your email marketing.
Let's Talk About the Price for a Second
Seven dollars.
Skip one overpriced coffee drink this week. That's the trade. One mediocre latte you'll forget by noon, or a strategy that improves every email you send from here forward.
Put it that way, and the math is almost embarrassing.
Here's Everything You Get for $7
The Guarantee
Here's how confident I am in this:
Guarantee: If you set up your Goldmine Segment exactly as described and your open rates don't improve on your very next send, email me and I'll refund you. Simple as that.
This Price Won't Last Forever
I reserve the right to raise this price whenever I feel like it — and I will. Once enough people have it and the results start coming in, $7 won't make sense anymore.
If you're reading this and the page still says $7, that's your window.
One Last Thing — A Warning
If you buy this, implement the segmentation, start seeing higher open rates, and then go right back to blasting your entire list on your next campaign — none of this will matter.
The strategy works. But only if you actually use it.
I've done the work. I've made the mistakes. I've tested this on real lists with real clients. I've handed you the shortcut.
What you do with it is up to you.
You Already Know What Happens If You Don't Change Anything
Your open rates keep dropping. You keep blaming your content. Your list keeps getting less responsive. And somewhere in the back of your mind, that quiet frustration keeps getting louder.
Or.
You spend $7, set up your Goldmine Segment in under five minutes, make your next email better with my templates, and watch the open rates come in.
That's a pretty easy choice.
You'll get instant access to the video training, the PDF guide, the platform instructions, and all five templates the moment you check out.
Because your list isn't dead. It's just been waiting for you to find the goldmine inside it.